Members of the Choice Privileges loyalty program now enjoy four cents per liter discounts at United gas stations as part of a new partnership between the gas station brand and Choice Hotels Asia-Pac.
The deal runs at one of some 400 United Petroleum stations in Australia and aims to further enhance value for members of the Choice loyalty program. The initiative is also in line with the company’s desire to champion the ‘long weekend’ ideal and the upcoming Christmas holiday period which sees thousands of Australians hit the road for their vacation every year. summer.
Recent research on the subject by Choice Hotels Asia-Pac, although commissioned during various state blockades and border closures, found that 80% of Australians are opting for a road trip for their vacation in 2021.
Kari Hunter, senior director of strategy, sales and marketing for Choice Hotels Asia Pacific, said the partnership with United Petroleum was natural.
“Australians want to hit the road and support regional tourism, so a partnership with United Petroleum makes perfect sense, allowing us to provide our customers with rewards and benefits that help them take their exploration of Australia further. “said Hunter.
Judith Russell, Chief Loyalty Officer of United Petroleum, said it was fantastic to partner with Choice Hotels Asia-Pac in time for the busy Christmas season.
“One of the best ways to see our country is to take a road trip and we are proud to feed Australians as they move away,” said Russell.