Hilton Worldwide: 09.24.21Ecamir Launches Unprecedented Environmental Sustainability Lessons Across Russia


Moscow, Russia – The non-profit organization Ecamir has received a Hilton Effect grant to deliver interactive lessons on environmental sustainability to more than 250,000 school children of all ages across Russia.

Funded by the Hilton Effect Foundation, the lessons will help educate young people about the environment, with the goal of inspiring the next generation of sustainability leaders across the country. Focusing on the key principles of the United Nations Sustainable Development Goals, the one-of-a-kind lessons will be taught to all age groups by more than 6,000 teacher-volunteers through a mix of in-person classes and sessions. engaging online.

The hands-on, interactive lessons will provide schoolchildren with relevant tools to support the United Nations Sustainable Development Goals, helping them to lead environmentally friendly lives at school and at home – for example, education around recycling, energy efficiency, reduced carbon footprint, impact of single-use plastics and more.

Tatiana Chestina, President of Ecamir, said: “Educating people and involving them in an environmentally friendly way of life has always been a key objective for us, and involving the younger generations is essential to our mission of combating climate change. Launching this new lesson with the support of The Hilton Effect Foundation allows us to reach thousands of students who ultimately have the power to make a difference, providing them with the tools and knowledge they need to be more respectful of environment and set an example for future generations. ”

Tim Ettelt, Regional and Country General Manager, Russia and CIS, Hilton said, “Through our Travel with Purpose 2030 goals, Hilton is committed to halving its environmental footprint and doubling its investment in social impact. As such, advancing environmental responsibility is a key priority for Hilton and our hotels in Russia. We are delighted to support Ecamir’s efforts to educate the younger generations on these crucial topics and to encourage all students to take advantage of this fantastic initiative.

Classes are suitable for all age groups, allowing primary and secondary students to receive a comprehensive and relevant education on the subject. In addition to focusing on the Sustainable Development Goals, schoolchildren will also receive education on tackling climate change, preserving marine and land ecosystems and how to create a positive impact in the region.

Teachers wishing to participate in the initiative will be able to easily download the study materials by registering at www.урок.лучшиймир.рф and are encouraged to conduct the lessons in their classrooms.

Last year, the Hilton Effect Foundation revealed that Evamir was one of its 23 beneficiaries. Ecamir is the first Russian organization to receive one of the grants, which is part of more than $ 1 million in donations aimed at advancing environmental protection and meeting urgent humanitarian needs.

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Notes to Editors

Hilton’s hotel portfolio in Russia includes 25 properties and includes world-famous brands such as Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn, Hampton by Hilton and Curio Collection by Hilton. Twelve hotels are slated to open in Russia over the next five years, including the Hilton Garden Inn Moscow Paveletskaya, which will begin welcoming guests this winter.

About the Hilton Effect Foundation

The Hilton Effect Foundation is Hilton’s main international philanthropic arm. The Foundation is a United States-based nonprofit and is a 501 (c) 3 registered charity. The Foundation provides grants, in line with the goals of Hilton Travel with Purpose 2030, which positively impact travel destinations around the world. Foundation grants are awarded throughout the year in accordance with tax and legal requirements. Visit HiltonEffect.org for more information.

About Ecamir

Ecamir is an interregional environmental NGO created in 2010. The mission of the NGO is to involve as many people as possible in reducing the environmental footprint and respecting nature. Ecamir focuses on the development and implementation of various projects, such as environmental education, responsible waste management, protection of environmental rights, reforestation and more.

About Hilton

Hilton (NYSE: HLT) is a leading global hotel company with a portfolio of 18 world-class brands comprising more than 6,600 properties and over 1 million rooms, in 119 countries and territories. Dedicated to fulfilling its foundational vision of filling the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests over its more than 100 year history, earned a place of choice on the 2020 list of the world’s best workplaces and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels around the world. Thanks to the award-winning Hilton Honors loyalty program, the more than 118 million members who book directly with Hilton can earn points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a digital key, and pay for their stay, all from their smartphone. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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