How have digital technologies changed the travel industry in recent years? | brand voice


Digital technology and digitization are continually changing all aspects of our lives. The travel industry is no exception, and while most changes are user-friendly, not everything creates a better travel experience.

Most of the factors contributing to digitization efforts are the expansion of high-speed internet, the evolution of smartphones, and global penetration. This advanced digitization is due to the many services you need from institutions or agencies that you can now use from your smartphone.

All-in-one computer in your pocket

Most users in developed countries and increasingly in developing countries have smartphones. Powerful devices with high-end mobile processors, 4G or 5G modems, large screens, and lots of handy apps can enhance the experience. Moreover, they can relieve the boredom of planning and visiting outlets like airports, travel agencies and other relevant places for your next trip.

Mobile phones have changed the way we look at the landscape for the next travel destination. We can watch short video ads while browsing feeds on Instagram, Facebook or other social networks. Brand ambassadors and influencers often share beautiful images and videos of top destinations with insightful instructions on what to do, where to eat or swim.

Once you’ve decided on your destination, a laptop with a giant OLED screen helps you book and purchase tickets. Now you can book accommodation while browsing on your smartphone. Outlets like TripAdvisor, Booking or others have elaborate rating systems where you can see real user reviews. These helpful systems help users choose better hotels or apartments and put pressure on providers to improve service.

With just a few clicks on the smartphone, you can also book plane tickets, prepare a digital boarding pass and buy bus, train and other transport tickets.

mobile companion

Mobile phones have improved the travel experience. As a smart assistant, the smartphone acts as a digital map, a museum and restaurant finder, and cameras have become the primary photography and video option for most travelers.

While traveling, you probably shouldn’t give up on some of your daily routines. For example, after a long day of walking between monuments and beaches, you deserve a little rest. A smartphone can help with this as it is a media hub and gaming machine. You don’t need an advanced media system in your home as you can watch streaming services on your smartphone or your tablet and follow your favorite show.

Gaming is one of the favorite leisure activities, and while carrying around a game console isn’t a great idea for the holidays, you have a device that’s perfect for casual gaming. iGaming websites have thousands of games in their libraries. So play 32Red Online Casino Slots or another game can be among the easiest part of the day.

With millions of apps available on iOS and Android operating systems, smartphones can be so much more on your travels. For example, you can use it for ‘how to surf?’ videos or create a beach-focused soundtrack using streaming music services like YT Music, Tidal, Deezer, or Spotify.

Changes in the industry

Over 80% of travel bookings are made without travel agents. Digitalization is changing the perspective of the tourism industry in many ways. Hotels and destinations need to find innovative communication channels to present their offers and attract customers. Some of the ways the industry uses technology are social media campaigns, influencer marketing, and personalized recommendations.

Retail and travel industry marketing tools allow businesses to monitor, track, and deliver personalized offers based on user preferences.

Platforms like Airbnb disrupted the market because they connected unused houses to travellers. However, mainstream tourism has learned from this concept and invested in digitized services that allow visitors to use mobile platforms to book standard hotels.

Travel agencies have had to change and adopt an omnichannel approach that includes chat, social media, and other channels to reach and deliver their service to users.

Use of new technologies

Hotels and tourism businesses are investing in new technologies such as machine learning and AI to create a personalized experience. A better understanding of customer behavior can make services streamlined and more personalized for each visitor.

Similar technology is behind chatbots. Businesses, agencies, and destinations use chatbot functionality to respond to user inquiries 24/7. Chatbots can solve minor issues and questions, and live customer support can focus on more difficult issues. Such a system creates better customer service and a better experience for both parties.

Virtual reality is now a mature technology and many companies are using it for promotion. Virtual reality is a powerful promotional tool, but AR or augmented reality is already widely used. For example, with the helmet you can walk through the forests of British Columbia, drive on Route 66 or swim with sharks around the Maldives.

AR glasses can be found at museums and other attractions in popular destinations. The advantage of AR is that you can watch exhibits in museums or monuments and add 3D visualization above the natural environment.

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