Intercontinental Hotels: Voco brings its cozy charm to The Hague


IHG Hotels & Resorts’ premium brand, voco Hotels, has opened its very first hotel in the Netherlands. voco The Hague sees the quintessential Dutch design and clean style of voco come together in the royal and administrative capital of Den Haag (as it is called in Dutch).

Located in the city’s Royal Quarter, this striking former bank building is close to the city’s shops, museums and heritage sites, as well as the Embassy district and the Peace Palace within walking distance. The historic building, which dates from 1923, has undergone a complete makeover with bank offices and ATMs to make way for 204 elegantly furnished rooms, spread over the hotel’s 7 floors. By tram you can reach the central station in 10 minutes and be at the seaside in 15 minutes.

Upon entering the hotel doors, guests are immediately greeted by a spacious and airy atrium full of greenery which sets the tone for the hotel’s design which draws inspiration from nature and provides a green oasis within . As they walk through the lobby, guests can admire the hotel’s butterfly installation named “Born of Flowers”. The stunning 3D installation was specially designed and stretches 143m through the hotel ceilings to the atrium. Composed of thousands of metal butterflies made up of an enchanting swarm of flying flowers, the piece leads guests into a beautiful garden. In keeping with Voco’s sustainability credentials, the hotel’s Garden Terrace was designed by an expert environmentalist who created a welcoming space for nature to flourish.

All voco hotel offers guests a unique voco welcome gift upon arrival and at voco The Hague customers can taste a traditional Dutch fondant ‘Borstplaat’ which is considered to be one of the oldest sweets in the Netherlands dating back to the early 17th century.

The rooms of the voco The Hague offer a metropolitan design, with a warm but also playful touch, in the purest voco style. They also offer signature Voco touches, such as high-quality bedding made from 100% recycled materials and plus-size eco-friendly toiletries from Antipodes, a plant-based organic skin care company. award-winning. The hotel also offers a brand new fully equipped gym and non-hotel guests are welcome to combine work and pleasure in the hotel’s ‘Play Work’ area in the lobby.

Restaurants and bars
The hotel’s Botanica Kitchen Bar & Lounge is a destination in itself serving fresh local ingredients with an 80% vegetable-based menu, while providing tranquility in an extraordinary space that blurs the lines between indoors and outdoors. ‘outside. Notable dishes include platters of grilled vegetables and protein cooked in a Josper charcoal oven.

During the day, the hotel’s Ultramarijn Wonderbar is the perfect place to start the day with a pastry and roasted Java coffee. All-day breakfast dishes and authentic comfort food are served quickly and prepared simply with the finest ingredients. In the evening, entering by a spiral staircase from street level to the basement; an underground bar is located where mixologists concoct the most creative cocktails inspired by explorations of the Dutch sea.

Managing Director Inge van Weert commented on the opening: “This iconic Kneuterdijk building has been transformed to become the first voco hotel in the Netherlands, nodding to the brand’s diverse portfolio of hotels located in new and heritage buildings. ‘voco’ means’ to invite ‘or to call together’, originating from Latin. This is exactly what we hope the guests will do at voco The Hague. From their first cup of coffee in the morning in our butterfly garden, to locals coming for lunch at the Botanica restaurant, or ending their day with a cocktail at the gastrobar Ultramarijn, we hope to bring people together to enjoy a slice of voco life. ‘

As the fastest growing brand of IHG Hotels & Resorts, Voco is now open in more than 19 destinations around the world, with 29 more hotels in the pipeline *. Customers of voco The Hague can rest easy knowing that IHG Way of Clean and IHG Clean Promise offer the highest levels of cleanliness. Learn more here www.ihg.com/clean

* Figures as of March 31, 2021


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