JLL Hotels & Hospitality Group today announced the appointment of Tao Zhou as General Manager and Head of Greater China. Based in Shanghai, Tao assumed the newly created role on July 15 and will draw on his extensive experience in hospitality in Greater China to facilitate the next phase of the company’s growth in this priority market.
âGreater China represents a significant growth opportunity for participants in the hospitality industry, supported by favorable demographic and consumption trends. Tao’s appointment will position JLL strongly to facilitate the next phase of development in this market, âsaid Mike Batchelor, CEO, Asia Pacific, JLL Hotels & Hospitality Group.
For JLL, Tao will oversee the advisory, asset management and investment sales activities of the Hotels & Hospitality Group across China. He will also join the company’s executive committee from July 15. In his new role, Tao will report to Xander Nijnens, Managing Director, Head of Advisory & Asset Management, Asia Pacific, JLL Hotels & Hospitality Group, and Nihat Ercan, Senior Managing Director, Head of Investment Sales. , Asia-Pacific, JLL Hotels & Hospitality Group.
âAfter exceptional growth in the hotel market in China, the sector is maturing rapidly and investment strategies are evolving. In our interactions, owners are more and more demanding and the emphasis is on the performance and positioning of their hotel assets. With the appointment of Tao, our strong knowledge of the themes that shape global hospitality, combined with our deep understanding of real estate across China, lays the foundation for a partnership with owners, âsaid Nijnens.
Tao joins JLL from Huatian International Hotel Management Co., Ltd., where he was General Manager. He also served as Chairman of Country Garden Hotel Group and CEO of Luneng Group Hotel Management Co. Before returning to China in late 2012, Tao worked for nearly six years in the hotel asset management division of Morgan. Stanley Capital in Japan, and over 16 years in hospitality operations and asset management in North America.
During his 30 year global career, Tao has overseen and managed nearly 200 hotels, including many international branded hotels such as Four Seasons, Ritz Carlton, JW Marriott, Westin, Marriott, Conrad, Hilton, InterContinental, Crowne Plaza, Even, Hyatt, Mercure, Novotel, Ramada, Hard Rock, Club Med and ANA hotels.
He is the founder and chairman of the Hotel Asset Management Association (HAMA) in China, and was previously a member of the board of directors of HAMA in Japan. He holds a Bachelor of Arts degree from Shanghai University of International Studies in China and an MBA from Queen’s University in Canada. Tao is a Certified Management Accountant (CMA) and Certified Hotel Asset Manager (CHAM). Tao is fluent in Chinese, English, Japanese and German and basic French.
âChina’s strong tourism and economic recovery has boosted investment in the hospitality sector, with more than $ 1.3 billion in hotel and furnished apartment transactions recorded in the first half of 2021 – the highest of the region. Together with the existing hotel investment sales team, Tao will assist investors seeking to tap the world’s largest domestic travel market, âsaid Ercan.
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