Morocco Hospitality Market to Record 5.67% Annual Growth Rate in 2022 | Growth, trend and forecast (2022


Hotel market in Morocco Quick Facts-

  • Total Pages: 120
  • Companies: 10+ – Including Accor SA, Four Seasons Hotels Ltd., Hyatt Hotels Corp., Kenzi Hotel Group, Louvre Hotels Group, Mandarin Oriental Hotel Group Ltd., Marriott International Inc., Rotana Hotel Management Corp., Shanghai Jin Jiang International Hotels Group Co.Ltd. and Wyndham Hotels and Resorts Inc., among others.
  • Blanket: Main Drivers, Trends and Challenges; Product information and news; Value chain analysis; Parent market analysis; Landscape of vendors; COVID Impact and Recovery Analysis
  • segments: Type of tourists (international and national) and type of service (catering and accommodation).

Overview of Suppliers-

The hotel market in Morocco is fragmented and vendors are deploying growth strategies such as price, government licensing, service portfolio, quality, brand, and security measures to compete in the market.

  • Accor SA- The Company operates through Hotel Services, Hotel and Other Assets, and New Business segments. The company also offers hotel complexes for tourists.
  • Four Seasons Hotels Ltd.- The company offers booking services for flights, hotels, cruises, domestic and international packages. Moreover, the company also provides hotels and other services for foreign tourists.
  • Hyatt Hotels Corp.- The company offers spa and catering services to tourists in all the towns of Morocco.

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Segmentation analysis

The growth of the hotel market share in Morocco by the international segment will be significant during the forecast period. International tourism refers to tourism that crosses national borders. Tourism in Morocco is well developed, maintaining a strong tourism industry focused on the country’s coast, culture and history. Morocco is one of the main destinations for foreign tourists traveling Africa. Like Morocco is the most popular location for international tourism which will drive the growth of the market over the forecast period.

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Latest drivers and trends driving the market-

  • Hotel market in Morocco Driver:
    • Changing preference for local and authentic experiences:

Many tourists are switching from traditional trips to local and authentic travel experiences. They focus more on exploring local communities and their cultures, which is considered to be one of the most important aspects of the hospitality market in Morocco. These tourists prefer to buy local products rather than souvenirs; undertake adventure trips on public transport instead of taxis. Also, dine at a restaurant that uses zero-mile ingredients, including low-impact local primary ingredients, such as meat, cheese, and honey. This new form of tourism is expected to become popular among tourists as they are increasingly aware of the environmental impact of tourism, which will fuel the growth of the targeted market over the forecast period.

  • Hotel market in Morocco Tendency:
    • Increased internet access and online testimonials:

The internet provides consumers with all essential travel-related information in addition to customer-generated reviews through testimonials. It also offers direct access to destination images and videos, reviews, weather reports, maps and guides. For example, booking.com, one of the leading booking portals, provides users with booking options depending on the type of trip they want to take. In 2020, the website had over 65 million customer reviews. Online testimonials are expected to attract more attention as they help travelers plan their tours and associated itinerary. This should have a positive impact on the hospitality market in Morocco during the forecast period.

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Hotel market in Morocco Scope

Report cover

Details

Page number

120

base year

2021

Forecast period

2022-2026

Growth momentum and CAGR

Accelerate at a CAGR of 6.40%

Market Growth 2022-2026

$1.87 billion

Market structure

Fragmented

Annual growth (%)

5.67

Regional analysis

Morocco

Successful market contribution

100% Morocco

Main consumer countries

Morocco

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Accor SA, Four Seasons Hotels Ltd., Hyatt Hotels Corp., Kenzi Hotel Group, Louvre Hotels Group, Mandarin Oriental Hotel Group Ltd., Marriott International Inc., Rotana Hotel Management Corp., Shanghai Jin Jiang International Hotels Group Co. Ltd. , and Wyndham Hotels and Resorts Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Customization overview

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