SiteMinder Partners with Digital Marketing Leaders to Unlock Comprehensive Direct Booking Opportunity for Hotels |



The SiteMinder booking engine generates an average return on investment of 56x for users around the world.

10.6.2021

First open platform for hotel commerce SiteMinder has partnered with digital marketing leaders in the travel industry to deliver a comprehensive direct booking opportunity to its more than 32,000 hotel customers. Partnerships are part of Plug-in Apps, an extension of the SiteMinder booking engine, which puts digital marketing in the hands of hoteliers for the first time and allows them to build their own technology stack.

Plug-in applications include the best digital marketing, remarketing, price comparison, chatbots, loyalty, upselling and reviews apps including Sojern, HiJiffy, Laasie and The Hotels Network. Their integration, which follows the 33% growth in direct bookings that SiteMinder recorded through its hotel commerce platform in the first half of this year, compared to the same period in 2019, will help hotels improve the journey. of their clients’ reservations and to conduct reconversions.

Already, the SiteMinder booking engine is producing an average return on investment of 56x for users around the world.

“In the United States and Europe, travel is back from the lows of the pandemic, and we are seeing a similar trend starting around the world in key markets like Latin America,” said Noreen Henry, Chief Revenue Officer at Sojern, a digital marketing provider powered by artificial intelligence and traveler intent data. “Now is the time for hotels to ‘ride the wave’ of recovery using real-time travel data and multi-channel marketing designed to convert. By integrating Sojern’s world-class programmatic advertising solutions with SiteMinder, hotels can easily reach travelers looking for a place to stay, inspire them to book directly, and then track and measure success.

SiteMinderthe 2021 global consumption study, The dynamic traveler: a new era for hotel guests, revealed that on average 39% of travelers worldwide expect to organize their next trip directly with the place of accommodation, compared to 36% in 2020. At least 4 in 5 travelers are very favorable (14.88% ), favorable (39.19%) or indifferent (28.09%) towards hotels using their personal data to improve their stay.

“Direct bookings are appreciated by customers and hotels alike,” says Inga Latham, Product Manager at SiteMinder. “Thanks to Plug-in Apps, hotels can now use the most relevant technological solutions that offer high returns and meet the expectations of their customers, minimize friction at every stage of the reservation journey and improve efficiency, without having to to worry about how they will integrate with their existing systems. Importantly, these solutions offer hotels greater revenue potential and control over the guest experience. “

The addition of plug-in applications to SiteMinder’s platform brings the size of SiteMinder’s partner ecosystem to over 1,350, spanning distribution channels, property management systems, hotel applications and consultants hoteliers.

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