Spectrum Hospitality plans new Marriott hotels in Wilkesboro | News

Plans to build a TownePlace Suites and Fairfield Inn by Marriott hotel in Wilkesboro were announced Friday by Wilkesboro-based Spectrum Hospitality Management LLC.

Marriott International awarded the franchise to build the 104-room hotel on Spectrum’s property behind the Olive Garden restaurant on US 421 West.

Spectrum Hospitality develops and operates hotels in North Carolina and South Carolina. This will mark the fourth and fifth Spectrum-owned hotels in Wilkesboro.

The new hotel will have 52 extended-stay rooms at the TownePlace Suites by Marriott and 52 traditional hotel rooms at the Fairfield Inn by Marriott.

Dual-branding allows two hotels to occupy a building. “This allows the property to offer both long-stay rooms with kitchens and other features that meet the needs of longer stays, and rooms suitable for shorter stays,” said Dale Isom of Spectrum Hospitality. .

It will feature an indoor saline pool, a large 24-hour fitness center, outdoor recreation areas and a small top-floor lounge with views of the Brushy Mountains “and many other modern amenities,” Isom said.

It will also have “an upscale lobby and meeting spaces, upscale guest rooms offering comfort and features to help guests be productive during their stay and get a good night’s sleep,” it said. he added.

“We are extremely pleased to make this announcement for Wilkes County. We currently own and operate both a SpringHill Suites and a TownePlace Suites by Marriott in Mooresville and look forward to bringing a Marriott-branded property to Wilkes County,” said Isom.

“With our all-local ownership group, growth in Wilkes County is one of our top priorities. We believe this hotel will allow us to meet the current and future needs of local businesses and the traveling public.

The new hotel is designed by Isom Ham Design Group (IHDG) PA, a local architectural firm that has designed over 600 hotels over the past 34 years.

With the design complete and a general contractor identified, Spectrum Hospitality plans to begin construction of the Marriott TownePlace Suites and Fairfield Inn hotels in the spring of 2023. The hotels are expected to be completed and open in early 2024, said Dale Isom of Spectrum. Hospitality.

Spectrum Hospitality owns and operates two hotels in Wilkes County – the Hampton Inn by Hilton and the Holiday Inn Express by IHG.

Additionally, Spectrum Hospitality recently purchased the former Red Carpet Inn on NC 268 West in Wilkesboro. The former Red Carpet Inn was originally a full-service Holiday Inn and has served Wilkes County for over 50 years.

“Plans are being made for the future of the former Holiday Inn as we plan to renovate the hotel and turn it into a great looking property,” said Daniel Isom, president of Spectrum Hospitality Management LLC. . “We currently have many options available to us and are working to ensure that this historic hotel will have a place in Wilkes for many years to come.”

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