TIME opens Asma hotel in Dubai with all-female management team


TIME Hotels smoothly opened its highly anticipated TIME Asma Hotel in Dubai’s Al Barsha shopping district on June 15th.

The new four-star property has one notable feature: its management team is made up entirely of women, including hotel manager Alexandra Kelner and 80 percent of the hotel’s employees.

Commenting, Mohamed Awadalla, CEO of TIME Hotels, said: “It has always been an integral part of our business strategy to diversify our workforce and provide equal opportunities for all staff. Under Alexandra’s leadership, all areas of hotel operations will be managed by women, from HR to sales, catering, finance, front desk and housekeeping – even our executive chef. is a woman. I am sure that this talented all-female management team will be a source of inspiration for all women who want to carve out a successful career in the hospitality industry.

The hotel, which will open in September, consists of 232 rooms on six floors with a gym, which has exclusive opening hours for women, a swimming pool, a jacuzzi, four meeting rooms, a fitness center. business and two restaurants, for male and female guests. Zaytuna, serves Middle Eastern cuisine, with show cooking in a market-style setting and La Dolce Vita, as the name suggests, is a casual Italian-themed restaurant.

Additionally, there are floors reserved exclusively for women traveling with dedicated services including: female room service, a female-only check-in counter, and guest relations. Other features include bespoke beauty products, in-room beauty treatments, as well as upgraded amenities in each room. The hotel will also offer dedicated parking spaces for women.


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