‘Tomorrow War’ surpasses ‘Luca’ and ‘Black Widow’


Meanwhile, Netflix goes viral Fear street films have so far recorded relatively low audience figures.

For a second consecutive week, Chris McKay’s The war of tomorrow was the most watched movie according to the Nielsen ranking. Chris Pratt-led sci-fi adventure about people recruited by time travelers to wage a lost war against future alien invaders recorded an additional 1.099 billion minutes. It ends at roughly, assuming eight million more households are watching the 138-minute movie from start to finish. Originally conceived as a Paramount theatrical release, the movie Skydance sold to Amazon for $ 200 million as the streamer positioned it as their big summer premiere. With 1.229 billion minutes over its “opening weekend” and a drop of only 15% in second frame, mission: accomplished.

I would love to say that the film, which is arguably the best blockbuster film of the summer by default, would have earned a half-decent global box office if it had opened as planned outside of Covid. Corn The war of tomorrow is an original big-budget, star + concept Hollywood fantasy, exactly the sort of thing we all claim to want but tend to ignore when it appears in theaters. Many people will only consume the type of content they claim to want when it requires no effort and no additional cost. We saw it a few weeks ago when Disney’s Raya and the last dragon (offered in theaters and via Premier Access in early March) skyrocketed after the 90-day “window” passed and it became “free” for Disney + subscribers.

by Pixar Luca gained 809 million minutes in its fourth frame after three frames of over a billion “minutes viewed”, but it’s still a remarkable take for what surely would have been a solid theatrical success in better times. No, coming-of-age comedy in Italy was never going to win Upside down ($ 854 million in 2015), but the film had great reviews, overriding appeal, and the mere existence of a rare Pixar movie that didn’t tear your heart or piss on all of it while deconstructing the most great questions of all existence. Soul, on the other hand, could have won Upside down or Coco-the level of income ($ 805 million in 2017) had been different.

It’s no secret that Pixar employees aren’t happy that their animated films aren’t just streaming directly on Disney +, but that they don’t even get the Premier Access treatment. On the one hand, Pixar is clearly used as an A + brand to attract people to Disney +. On the flip side, it remains disheartening and threatens to undermine Pixar’s previously undisputed value as a theatrical brand. See red would open in theaters in March of next year, as would the voice of Chris Evans Light year action next June. But for now, Disney is sending Luca at Disney + turned out to be a huge win for Disney + (and arguably Luca, who doesn’t have to worry about deteriorating business results and the otherwise positive artistic reception).

Meanwhile, Black Widow pass F9 Wednesday to become the biggest domestic crude of the year. Scarlett Johansson’s MCU prequel grossed $ 169 millionAvengers Marvel standards but half-decent in terms of the circumstances. No, I don’t think it would have been a bigger $ 225 million without the Disney + “Premier Access” option. come what may, Black Widow debuted on Disney + with 541 million minutes. That translates to roughly four million views of the 134-minute feature film. Considering it made around $ 33 million, or 1.1 million purchases on the opening weekend (as it opened with $ 80 million in domestic theaters), that means people who bought the movie may have watched it several times.

This argues in favor of the idea that “Premier Access” doesn’t just bite into first-time audiences in theaters, but repeat viewings as well. A family of five spending $ 30 once (instead of $ 50 to $ 100 in tickets and concessions for each viewing plus post-theater expenses) is ideal for this family of five, but it’s clearly not. enough to justify big budget movies. Disney + ‘s $ 60 million debut only “works” because it is backed by $ 346 million in theatrical sales. Yes, streaming and cinema can coexist, but not if the end game of streaming is to cancel cinema revenue. And yes, I imagine Black WidowThe “minutes viewed” numbers will skyrocket when it becomes “free” for Disney + in early October.

Meanwhile, the first two Fear street movies made their debut this week, while the Street of Fear 1994 landed 284 million minutes (2.65 million views of the 107-minute feature film) while Street of fear 1978 notched 229 million minutes (2.1 million views of the 110-minute film). The third chapter in Leigh Janiak’s trilogy will hit the charts next week, and it will be interesting to see if there is a slight uptick now that friendly viewers will be able to watch all three. Given the deluge of free press and the positive coverage of the ambitious and generally enjoyable flashback, the relatively low numbers appear to be another case of online fandom not translating into mainstream interest.

The feature film trilogy was produced by Chermin with the intention of being theatrically released by Fox over three months. But Disney’s purchase of Fox and the end of Chermin’s pact with Fox in January 2020 just before the pandemic made a conventional theatrical release impossible, meant that what was supposed to be an ambitious theatrical bet is now another start of. innovative streaming. And, like Sony The Mitchells versus. machines which sold to Netflix and debuted with rave reviews and high viewership on April 30, this should have been a big movie studio offering a mainstream movie with one lesbian protagonist who instead becomes another “streaming is more inclusive” feather in Netflix’s cap.


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