Volkswagen and art students imagine the future of electric vehicles and mobility



For the project, 30 students from different disciplines at the Academy were divided into five teams to holistically design a seamless mobility experience inspired by the vast American landscape.

The concepts were reviewed by a panel of special guests made up of representatives from different industries

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The concepts were reviewed by a panel of special guests made up of representatives from different industries

Volkswagen Group of America (VWGoA) ‘s main West Coast innovation hub, the Innovation and Engineering Center California (IECC), recently completed its first ever’ Long Distance Mobility and Living Space ‘project, a class of l ‘Academy of the Arts aiming to collaborate with companies to offer immersive and practical professional experiences to its students. In collaboration with 30 students from the Academy’s School of Industrial Design, Interior Architecture, Graphic Design, Fashion, Advertising and New Web Media, the project explored future mobility concepts for long-distance travelers which resulted in five individual students receiving part of a scholarship fund offered by Volkswagen Group of America, Inc.

Also Read: Volkswagen Group China Builds Battery Systems Factory in Anhui to Strengthen BEV Value Chain

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The project was called Long Distance Mobility and Living Space.

For the IECC, which serves as the Volkswagen Group of America’s dedicated center for researching innovations in mobility, applied artificial intelligence and autonomous systems, the collaboration with the Academy offered new insight into the future of transport. The global innovation of the Volkswagen group also collaborated.

For the project, 30 students from different disciplines at the Academy were divided into five teams to holistically design a seamless mobility experience inspired by the vast American landscape.

The following teams and concepts were presented and reviewed by a special guest group made up of representatives from different industries:

Kinship: Global team in all disciplines with a holistic vision of the project, developing the voice, branding, website and graphic layout for all design concepts.

Orbis: Designed especially for business travelers seeking a holistic work-life balance. The vehicle travel experience has been reinterpreted to help passengers decompress and relieve fatigue after arrival.

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The Outreach concept has blurred the lines between vehicle and home, so passengers can move wherever their heart desires.

Awareness: A lifestyle approach to road travel for the modern nomad looking for a vehicle as adaptable as them. This concept has blurred the lines between vehicle and home, so passengers can move wherever their heart desires.

Urban Cowboy: This project reflects the team’s passion for adventure and admiration for cowboy culture to demonstrate the best of sustainable long-distance travel.

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The X-Hub concept offered a safe and environmentally friendly and family-friendly stop so that road tripers could recharge their batteries and connect throughout their journeys.

X Hubs: Reversing the notion of forgotten and outdated rest areas, this concept offered a safe and environmentally friendly and family-friendly stop for travelers to recharge and connect throughout their journeys.

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Along with the panel, Volkswagen Group of America Inc. also appointed five individual students, each with an individual major across all teams, to receive a portion of a scholarship fund offered by the company.

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